Apollo pricing: plans, credits, and the fine print
The real numbers behind the $49 to $119 seats.
How much does Apollo cost?
Numbers from Apollo's own pricing page, both billing toggles, checked July 27, 2026.
| Plan | Annual rate / user / mo | Monthly rate | Credits / year | Notes |
|---|---|---|---|---|
| Free | $0 | $0 | 900, granted monthly | 2 sequences, basic filters |
| Basic | $49 | $65 | 30,000 | Year's credits upfront on annual |
| Professional | $79 | $99 | 48,000 | 14-day trial |
| Organization | $119 | $149, annual billing only | 72,000 | Minimum 3 seats |
The monthly rates sit behind the pricing page's billing toggle, and the annual toggle is labeled SAVE 24%. Monthly plans grant credits month by month (2,500, 4,000, and 6,000 per seat) instead of the year's pool upfront.
On the annual math, Basic is $588 per user per year. The Organization floor is three seats at $119, which is $4,284 a year minimum before add-ons.
How do Apollo credits work?
The plans are seats plus a yearly credit pool, and the pool is what you actually spend.
Per Apollo's own pricing page and API docs, revealing an email costs 1 credit and a phone number costs 8 credits. Enrichment runs 1 to 8 credits per record; Apollo's pricing FAQ puts it at up to 9.
Annual plans unlock the full year of credits at cycle start.
Size the credit pool before the seat price. A phone-heavy list drains the pool 8 times faster than an email list.
A person-level direct dial, revealed from the credit pool.
Public phone, website, address, rating, and coordinates on one record. Different data: business-level, not a person's direct dial.
What does the fine print say?
Three details that change the real cost.
First, the headline rates are annual: leaving early does not shrink the commitment, and monthly billing costs about a third more per seat.
Second, pricing is per user, so a five-person SDR pod on Professional is $395 a month, not $79.
Third, the free plan's 900 credits a year arrive as 75 a month: up to 75 email reveals, or far fewer phones at 8 credits each. Enough to evaluate the product, not to run outbound.
The seat math, written out
A five-person SDR pod on Professional, against buying the records outright.
Not the same product: Apollo's $4,740 buys person-level contacts plus sequences and a dialer. The receipt is for teams that only need the business records.
What data do you get instead?
If what you need is fresh business leads by market rather than a per-seat sales platform, the meter can be much simpler.
CrustAPI returns every business in a market as a complete record: name, category, address, phone, website, rating, review count, and coordinates, at the Maps rate per business returned. No seats, no annual term, no reveal mechanics. Here is a live pull:
The leads as CSV first:
Sample rows as CSV, exactly as exported · phones unmasked in the API response
| name | category | address | phone | website | rating | reviews |
|---|---|---|---|---|---|---|
| Comrade Digital Marketing Agency | Internet marketing service | 332 S Michigan Ave #900, Chicago, IL 60604 | (312) 535-93•• | https://comradeweb.com/digital-marketing-agency-chicago/?utm_source=gbp&utm_medium=organic&utm_campaign=chicago_website | 4.8 | 95 |
| 222 Digital Marketing Agency Chicago | Internet marketing service | 222 W Merchandise Mart Plaza #1212, Chicago, IL 60654 | (312) 896-30•• | https://222digitalmarketing.com/ | 4.9 | 29 |
| VisualFizz | Marketing agency | 875 N Michigan Ave 31st floor, Chicago, IL 60611 | (773) 599-18•• | https://www.visualfizz.com/ | 5 | 39 |
| DS&P Digital Marketing & PR Agency | Internet marketing service | 332 S Michigan Ave #900, Chicago, IL 60604 | (888) 722-19•• | http://www.dial911fordesign.com/ | 4.9 | 77 |
| Flamingo Agency | Internet marketing service | 3752 N Southport Ave, Chicago, IL 60613 | (312) 967-70•• | https://www.flamingoagency.com/?utm_source=gmb&utm_medium=organic | 5 | 89 |
And one record as JSON:
How much does CrustAPI cost?
Maps costs $1.96 per 1,000 businesses at standard prices, down to $0.40 for the largest deposit. Empty and failed searches are free. Every eligible account gets $6 of free usage monthly. Paid funds never expire.
| Deposit | Google Search / 1,000 requests | Maps / 1,000 businesses | LinkedIn reads / 1,000 requests | People, Jobs, Refresh / 1,000 units |
|---|---|---|---|---|
| $10+ | $1.00 | $1.96 | $6.00 | $1.96 |
| $149+ | $0.76 | $1.49 | $4.50 | $1.49 |
| $549+ | $0.56 | $1.10 | $3.30 | $1.10 |
| $1,999+ | $0.41 | $0.80 | $2.45 | $0.80 |
| $6,500+ | $0.33 | $0.65 | $1.95 | $0.65 |
| $27,500+ | $0.28 | $0.55 | $1.65 | $0.55 |
| $50,000+ | $0.26 | $0.50 | $1.50 | $0.50 |
| $100,000+ | $0.20 | $0.40 | $1.50 | $0.40 |
Every eligible account gets $6 of free usage monthly. Each deposit keeps its prices until spent; paid funds never expire. People and Jobs bill per successful search, Refresh per accessible profile. Full profiles in People use the read rate per full profile. See all billing details.
Larger deposits unlock lower endpoint prices. Each deposit keeps its prices until spent. See the full deposit table on the pricing page. Prices in USD, ex-tax.
How do you get started?
- 1
Create a free account. Try it free, no card needed.
- 2
Type a search in the playground. Something like marketing agencies in Chicago. The businesses land in a table.
- 3
Export the CSV. Or copy your key from the dashboard and run the curl above for JSON.
Seat pricing vs record pricing
These are different products with an overlapping job: filling your pipeline with companies to call.
| Apollo | CrustAPI | |
|---|---|---|
| Buy model | Per seat, annual billing | Prepaid funds, self-serve |
| Entry cost | $588 / user / year (Basic) | Deposits from $10; lower prices from $149 |
| Free tier | 900 credits / year | $6 of free usage each month |
| Person data + emails | Yes, that is the product | No. Business records: phone, website, address |
| Outreach tooling | Sequences, dialer, CRM sync | None. Data only |
| Unused volume | Credit pool tied to the plan year | Paid funds never expire |
Apollo is a sales platform first: contact-level records with emails, sequences, a dialer, and CRM workflows. If your team runs person-level outbound inside one tool, the seat price buys real machinery. We sell the business-level data layer: every company in a market with its public contact points, priced per record.
Who buys records instead of seats?
- Lead gen agencies. Pull every business in a client's niche with phone and website, with no per-seat license for each teammate.
- Web design and software sellers. Filter the export for businesses with no website. That column is the prospect list.
- RevOps and analysts. Count a market before anyone buys seats: how many firms, their ratings, their categories.
- Founders doing their own outbound. The free plan covers a city-sized list with no contract.
Related: Apollo alternative · Apollo vs ZoomInfo · ZoomInfo pricing · Business leads API · B2B data providers
Common questions
Apollo's published plans are $49 (Basic), $79 (Professional), and $119 (Organization) per user per month on annual billing, with 30,000, 48,000, and 72,000 credits a year respectively. Organization requires at least 3 users. Checked July 27, 2026.
Both are published on apollo.io/pricing behind a billing toggle. Monthly billing runs $65 (Basic) and $99 (Professional) per seat per month, with Organization at $149 per seat available on annual billing only. The annual toggle, labeled SAVE 24%, gives the $49, $79, and $119 headline rates.
Revealing an email costs 1 credit and revealing a phone number costs 8 credits, and enrichment runs 1 to 8 credits per record; Apollo's pricing FAQ puts data enrichment at up to 9 credits per record. Annual plans unlock the year's credits at cycle start.
900 credits a year granted as 75 a month, 2 sequences, and basic filters. That covers up to 75 email reveals a month, or far fewer phone reveals at 8 credits each. It is an evaluation tier rather than an outbound engine.
Three seats at $119 per user per month on annual billing, which is $4,284 a year before add-ons.
CrustAPI returns complete business records, with phone, website, address, category, rating, and coordinates, at the Maps rate per business. It is business-level data without seats or contracts. Note it does not include person emails; Apollo is the tool for person-level contact data.
Clay
Size the data before the seats
Pull one market on the free tier and see if business records cover the job before you price a platform. No card.
Try for free