A Lusha alternative without per-reveal credit math
Lusha bills by reveals: one credit per email, ten per phone number, from $49.90 a month for 400 credits. This Lusha alternative meters market-wide business lists more simply.
The current Lusha plans
Figures from lusha.com/pricing, checked July 27, 2026. Monthly billing shown; annual billing discounts each tier.
| Plan | Monthly | Credits / month | Annual rate |
|---|---|---|---|
| Free | $0 | 40 | $0 |
| Starter | $49.90 | 400 | $37.45 / month |
| Professional | $69.90 | 600 | $45.45 / month |
| Premium | $399.90 | 3,400 | $259.95 / month |
| Scale | Custom | Custom | Contact sales |
The meter is the part to read twice: revealing an email costs 1 credit, revealing a phone number costs 10 credits. Monthly plans roll unused credits over up to twice the allowance; annual plans reset at cycle end.
What one contact really costs
Divide the plan by the credits and the per-contact price appears.
On Starter, $49.90 buys 400 credits, about 12.5 cents each. An email reveal is one credit; a phone reveal is ten, which is about $1.25 per phone number. Fill a 1,000-row call list with phones at that rate and you have spent roughly $1,250 in credits across months of allowances. That math makes sense for high-value, person-level targets. It stops making sense the moment what you need is every business in a market with its public phone already attached.
A person's direct dial, about $1.25 at the Starter rate.
The business's public phone, website, address, and rating on one record, about $0.002 at the entry pack.
A 1,000-row call list, both ways
Person-level direct dials against business-level public phones. Different data, same call sheet.
One request, phones on every record
The businesses as CSV first, phone and website included on each row:
Sample rows as CSV, exactly as exported · phones unmasked in the API response
| name | category | address | phone | website | rating | reviews |
|---|---|---|---|---|---|---|
| Michael Page | Employment agency | 1156 Ave of the Americas 5th Floor, New York, NY 10036 | (212) 661-48•• | https://www.michaelpage.com/ | 4.7 | 605 |
| Tiger Recruitment - New York | Recruiter | 750 Lexington Ave, New York, NY 10022 | (917) 970-06•• | https://tiger-recruitment.com/us/ | 4.7 | 71 |
| Bernard Nickels & Associates | Employment agency | 1412 Broadway 21st floor, New York, NY 10018 | (212) 477-83•• | http://www.bnastaffing.com/ | 4.9 | 304 |
| KAS Placement | Employment agency | 147 W 35th St, New York, NY 10001 | (212) 348-76•• | http://www.kasplacement.com/ | 4.8 | 55 |
| Persone NYC | Recruiter | 420 Kent Ave, Brooklyn, NY 11249 | (929) 219-30•• | http://www.personenyc.com/ | 5 | 440 |
| Motion Recruitment | Employment agency | 2 W 45th St 17th floor, New York, NY 10017 | (212) 697-58•• | https://motionrecruitment.com/ | 4.9 | 84 |
And one record as JSON:
Reveal credits vs record credits
Two meters built for two different questions.
| Lusha | CrustAPI | |
|---|---|---|
| Core job | A specific person's direct contact info | Every business in a market, with contacts |
| Phone number cost | 10 credits, about $1.25 at Starter | Included on the record, 1 credit total |
| Entry buy | $49.90 / month for 400 credits | $49 once for 25,000 credits |
| Free tier | 40 credits / month | 3,000 credits / month |
| Person emails + direct dials | Yes, that is the product | No. Public business contact points |
| Unused credits | Rollover capped at 2x; annual resets | Never expire |
Lusha is built for person-level prospecting: a named decision-maker's direct dial or work email, verified, inside your CRM flow. If that is the job, a reveal meter is fair. If the job is market coverage, thousands of businesses with their public phones and websites, paying per reveal is the expensive road.
One credit per business record
The phone number is a field, not a purchase.
Place searches bill 1 credit per business returned, and a search that returns nothing costs nothing. Start free with 3,000 credits every month, no card. Paid packs are prepaid and self-serve: 25k for $49 · 100k for $149 · 500k for $549 · 2.5M for $1,999 · up to 250M, ex-tax. That is about $1.96 per 1,000 records at the entry pack, falling to roughly $0.40 per 1,000 at the largest. Credits never expire.
Related: Apollo alternative · ZoomInfo alternative · B2B data providers · Business leads API · Local lead generation
Common questions
Clay
Stop paying per phone number
Pull one market on the free tier and count the phones already on the records. No card, no reveals.
Get 3,000 free credits